I didn't just make it up, but it is not an English word. It is a Norse, or Viking, term.

The logo (top left) is a ringed horn, or a horned ring (pick one, I'm easy). It looks similar to a brooch; a brooch such as those popular during the Viking Age (based on Viking relics discovered from North America to mainland Europe). The second logo, a digital Viking longship design (below - click it to see a larger image), is the first logo I came up with, and I like it, so I keep it around. It has even sold a few shirts and mugs on Cafe Press.

Both logos would be cool on a mug, t-shirt, & other stuff: visit the related CAFE PRESS pages to see how.

Oh yeah, the name: In Viking lore, there is a god named Balder. He was "the most beautiful of the gods" and "worshipped as the pure and radiant god of innocence and light."

Balder had a ship, and its name was Ringhorne. Naturally, since he was a god, it was a hot ride. It was said that Balder's snowy brow and golden locks seemed to "radiate beams of sunshine which gladdened the hearts of both gods and men, by whom he was equally loved." Yet, Balder wasn't voted best-looking in his senior year. Go figure.

One big exception to this Balder love-fest was Loki, the Viking god of mischief. This delinquent had Balder killed in a fit of jealousy. Balder was laid to rest on his longship, Ringhorne, and a funeral pyre was set. (I didn't dwell on the burning, floating grave part of the tale when I chose to use the name.)

Ringhorne happens to be the name of an oil platform in the North Sea. Do a SEARCH online to see something on it.

My lineage happens to be part-Swedish and Finnish, and I think the svelte Viking ships look cool, even today. Don't ya think?