Column - Occupations
Making Friends at Big Bear Brewery
Slinging bottles is the job, but being friendly is the primary skill of a bartender

by Jon Osterholm
Contributing Writer

It was an odd assignment: Go to a bar, I’m told. Go, talk to a bartender. For a blink, I thought that I must have looked as if I needed a stiff drink and the confidence of a stranger, but that moment of self-consciousness was unfounded: bar-tending is April’s Pick-an-Occupation topic.

Mixology – this isn’t a made-up name, it’s a term for bar-tending – has as much to do with mixing well with people as being able to mix drinks. It’s more than just a temporary or college job, since, as a couple of local bartenders attest, the money’s pretty good.

With a bit of bias since I love brewpubs – I like the big metal beer-making containers and tubes and the “made-right-here” vibe – I discovered a website, www.pubcrawler.com, which posts customers’ reviews (as well as maps and directions) about brewpubs all over North America. I found Big Bear Brewery in Coral Springs, with a whopping 42 reviews and a great average score.

I wandered into Big Bear Brewery for the first time to find my source for this article. As it turned out I found two sources. I made the acquaintance of barkeeps Kelli Fafeita and Lisa Cochrane at the University Drive watering hole. I was pretty familiar with these ladies by the time I left.

That’s just what they’re aiming at in their jobs, it turns out. “Making friends with your customers, you never feel like you’re working,” says Fafeita, who’s been a bartender for about three years. “I always feel like I’m ‘sitting’ here, hanging out with my friends. It’s not really a job – I mean it’s hard work, but it’s not a ‘job.’ You make a lot of friends.”

A good attitude is at the top of the list of skills for a bartender. Fafeita explains, “You have to be a people person, like people, and want to talk to people on a daily basis. You can’t come to work in a bad mood and want to be by yourself – it’s not gonna happen.

“Basically, you’re on stage: You are here to perform,” Fafeita continues, her face showing she’s aware of the corny sound of the comment. She doesn’t back away from it, though. “You’re here to cheer up that person who walks in, in a bad mood. You are here to listen to everybody’s problems, or be their psychiatrist for the day. You have to enjoy that: That’s it, bottom line, or this isn’t the job for you.”

Cochrane, a veteran bartender, agrees. “It’s building a rapport. It’s making friends with everybody that you can.”

“You want to make them want to come back,” adds Fafeita. With the regulars, “you have their drink ready for them when they walk in. They love that.”

So what if a bartender is having a bad day? “There’s always one person who will bring you out of it,” Fafeita says. “Sometimes if you’re having a bad day, you talk to that person over there” — she points into some day from the past, and to a customer who was sitting on the other side of the bar — “and suddenly your problems aren’t so big anymore, you know? There’s always somebody out there having a worse day than you.”

How does one stay current in a business where new products are concocted all the time? There isn’t exactly a national review board of mixology (but I have dibs on creating the fake t-shirts), so what does a bartender do if a customer requests something bizarre? “You just ask them what’s in it,” Cochrane says. “If they don’t know what’s in it, they shouldn’t be drinking it.” The three of us laugh at that.

“And, we have a cheat sheet,” Fafeita adds.

Cochrane continues, “Most of the time people come in with something really off-the-wall because they’ve gone away on vacation … or some kid made up a shot somewhere, they made it up for themselves. If you know what’s in it, you can come up with the proportions.”

What’s the work like, the tempo of the job? “This place is gets crazy. You get hit all at once,” Cochrane says. “You turn around and say, ‘hello!’” She feigns amazement as she glares around the bar, as if it’s suddenly packed with people. “It really is: it’s insane.”

In the bar-tending business, the popular time is, of course, happy hour. “We have an awesome happy hour,” says Fafeita, “from the time we open, at 11:30, until 7 pm, every single day of the week.”

Happy “hour,” is it? This term is in the category with “rush hour.” Both seem to keep getting longer (while the former is certainly more fun). Yet, with such a long period for daily specials, the pair say nothing about it being too busy to handle, aggravating, frustrating, or of any of that kind of language. It’s all about attitude.

Bar-tending is one of those jobs a lot of people think of as a great part-time or college job. You make friends all day and the money – which comes mostly from tips – is better than lots of desk jobs, I’m led to believe. What’s to keep the part-timers from leaving, then? Some don’t leave.

“There’s a high percentage of bartenders (who) are college students [and] … stay with the business because it’s more money than they were gonna make in the business they went to school for,” says Big Bear Brewery general manager Greg Sherman.

Cochrane, the veteran barkeep of the two, sums it up: “It’s fun! You don’t do it 26 years for nothing.”

TOP | WORDS

Written by Jon Osterholm

for monthly city magazine, The Parklander, of Parkland and Coral Springs, FL.
Published in the April 2005 edition. Mag has a site, but it is not regularly updated with articles
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Shown here only as an example of writing by Jon. No affiliation exists between The Parklander and Ringhorne Media. This version may include some text not in the published version.